Help your brand be recognized as an authority in your industry.
Link building has always been and remains the number one ranking signal for websites and is essential for search engine visibility. We use our expertise and knowledge to secure the best links whilst staying as safe as possible, which is essential in today’s linking environment.
Link Building process:
Step 1: Audit and Research
Every 3SM project begins with a strategic consultation and audit, where we do a deep dive to fully understand your business, audience, competitors, current state, future goals and more.
Then, we complement these insights with opportunity and market research to identify the best path forward. Throughout this research, our team intently focuses on generating ideas for content that will deliver value to your target audience. Jay Baer says, “Smart marketing is about help, not hype.” Similarly, smart link development is about creating high-quality content that helps your potential customers. The more you help others, the more they reward you with engagement, social votes, and links.
Developing this type of content requires knowing your target audience and the problems they need to solve. Using cutting-edge market research techniques, SEO tools, and custom audits, 3SM first determines what types of content and trending topics your audience wants to learn about. We identify gaps in your narrative throughout the sales cycle and examine opportunities to motivate your readers to share, like, and link to your content.
In addition to our own audience and market research, we take a detailed look at your competitors to learn from their successes and take advantage of new opportunities. By analyzing how they attract links and areas where they could improve, our strategists make calculated decisions and fine-tune your campaign for maximum results.
Step 2: Strategic Content Development
With market and consumer insights in hand, 3SM creates a content marketing roadmap for your campaign that drives content creation and distribution. This plan ensures all of your digital assets provide lasting value for your target audience, attract backlinks, and encourage shares over time. As we develop content, our team ensures each piece embodies the following qualities:
- Data-Rich: Data-rich content provides websites, influencers, and enthusiasts with quantitative, practical information they can cite or source to support their point. This type of content demonstrates thought leadership and increases your brand’s perceived authority within your industry. Examples of data-rich content include guides, how-to resources, curated lists, reference materials, educational articles, visual infographics, and polls and surveys.
- Emotionally Appealing: Content with an emotional appeal captures readers’ attention and makes them think, “I have to share this!” Examples of emotionally appealing content include entertainment-focused articles, industry expert polls and awards that play to the reader’s ego, humorous materials like e-cards and satirical memes, reciprocation, expert interviews and analysis, event marketing, scholarships, and charity/cause promotion.
- Problem Solving: Solutions-oriented content addresses a targeted need or solves a specific problem, which compels readers to link to the content or share it. This type of information is typically utilitarian in nature, has a long shelf life and focuses on an industry audience and customer segment. Examples include calculators, tools, and widgets.
Step 3: Content Promotion and Distribution
If a tree falls in a forest, does anyone hear it? Likewise, creating great content does nothing if there is no one around to read it. Businesses need to spread the word and make it easy for people to consume, share and link to their work.
3SM’s content amplification process targets the online watering holes and social gathering places where your industry influencers and target audience congregate. By finding relevant places to share your content, we help add real value for readers, build your reputation as a trusted brand, and earn natural links that attract qualified visitors to your site.
Step 4: Monitoring and Proactive Clean-UpLaunching content is just the beginning. One of the keys to 3SM’s success is that we focus just as much on maintenance as we do on the initial link building. Through constant monitoring, proactive clean-up, and link reclamation, our team ensures the links you’ve already earned stay live, resulting in even higher rankings over time. We also monitor your backlink profile to watch for unwanted links or unnatural linking footprints. The internet is filled with content scrapers and unsavory competitors who are actively looking for ways to cheat the system, without proactive monitoring and clean up, it’s possible for your sites rankings to be adversely affected.
Top-Tier Tactics for Top-Tier Results
Here are just a few of the tools in our arsenal that we use to build your online authority and earn natural, high-quality links.
Guest Posting and Content Syndication
As pioneers in guest posting and content syndication, 3SM has developed a proven process to create and place content on highly relevant sites that uphold the highest standards in the industry.
These services begin with researching your industry and target audience to create engaging, unique content. First, we locate and qualify appropriate high-authority blogs and publishing sites. Then, our outreach experts develop strategic partnerships with these sites, while our expert in-house researchers and writers craft relevant content with links back to your website.
Highlights of our guest posting and content syndication services:
- Expert journalist-quality content that provides real value
- Placements on the most authoritative and relevant publications
- Multiple solutions including hourly-based and per-placement-based pricing
Custom Media Placement
A step above our guest posting solution, 3SM’s Media Placement solution focuses on building relationships with contributors and editors at prestigious, popular online publications. Similar to what a public relations firm does, we work with these publications to secure a place on their editorial calendars and incorporate your content into articles and videos posted on their highly visited websites.
In some cases we are able to contribute a quote on your behalf, and other cases we work with the journalist to develop a full featured article. In either case the result is a brand mention and link back to your website. It’s common for these articles to generate a large number of social shares and backlinks, resulting in a link on a very powerful page.
Highlights of our custom media placement service:
- SEO ranking power from top websites
- Coveted exposure in front of your target audience
- Reputation enhancement as a thought leader
Business Listings and Local Citations
Whether your company is based in one location or has a large regional or nationwide presence, getting your business listed in the top business directories should be a top priority. Creating listings and local citations is one of the easiest and most effective methods to increase the trust and authority required to gain better search rankings.
With hundreds of online local directories and listings, getting your business to stand out from the crowd can be a challenge. However, there are tremendous opportunities for both local and national businesses to help potential customers find them online. With the right listing on the best directories your business can build a better online presence, increase your rankings for local listings, and attract new customers in a simple, affordable way.
Business listings and local citations lead to:
- Improved search engine visibility and rankings for both national and local searches
- More brand awareness among potential customers who live in your geographic area
- Optimized rankings for mobile searches
- Proactive brand reputation
- Correct business information that insures your business is easily found
Linkable Asset Marketing
A linkable asset is any content placed on your website or another owned channel that will organically attract links, shares, and traffic. Promoting this content accelerates the natural linking process, so 3SM optimizes your existing assets and produces new linkable asset content that can be promoted through targeted social outreach, social seeding, reciprocity, digital PR and paid promotion, and syndication.
Linkable asset marketing leads to:
- Natural links from a wide variety of websites and social profiles
- Engagement with real people, not just websites
- Link earning that continues for the long term due to the evergreen nature of the asset
- Opportunities to build connections with influencers and audiences that amplify your content beyond your existing connections
- Direct search engine rankings for high volume keywords
Content Promotion and Influencer Outreach
Before readers can share your content or link back to it, they need to know it exists in the first place. Through our influencer outreach and social seeding processes, 3SM secures placements for your content on highly visible platforms, such as blogs, social communities and aggregators, portals, and email / messaging services.
Content promotion and influencer outreach leads to:
- An increase in backlinks
- Exposure from top publishers and influencers who often become brand ambassadors
- A better return on your content investments
Custom Link Acquisition
Custom Link Acquisition is an enterprise-level backlink building service that concentrates on acquiring relevant, quality links from existing high-value content. We look for the top pages and information hubs in your industry and then develop a custom outreach program to communicate with webmasters and find ways to improve their existing content with mentions of our client. This includes looking for brand and competitor mentions, broken link resource pages, list and how-to articles, to name a few. 3SM’s SEO experts analyze your site and your competitors’ linking strategies to identify the best sites to target for your audience. Then, our team reaches out to the owners of those sites, establishes relationships, introduces them to your brand, and secures authoritative links to your website.
Custom link acquisition leads to:
- Links from the top pages that are already linking to your competitors and other resources
- Brand exposure and mentions on pages already getting traffic
- Better rankings for target pages and increased domain authority
Brand Advocacy and Influencer Development
Our Brand Advocacy Program builds relationships with industry influencers, expert authors, and professional journalists to have them write content on your site and on sites the influencer already has relationships with. This allows your business to quickly establish credibility, acquire links, and increase your brand’s reach by capitalizing on an influencer’s existing popularity, especially on social media. These influencers usually have massive social followings and access to publications that normally out of the reach of standard guest publishers.
3SM connects with respected authors and influencers who are actively publishing relevant articles, and recruits them on your behalf to write and share content about your brand on high-quality, authoritative industry websites.
Brand advocacy leads to:
- Fast access to a highly engaged social audience to share your content
- Development of articles and link assets that gain traction quickly
- Industry credibility due to your connection with respected influencers
- Brand mentions and links from publications that are normally out of reach
Media Relations and Digital PR
Journalists are under pressure to find interesting stories, and newsrooms no longer have the resources to research all the stories they want to cover. This perfect storm creates an immense opportunity for strategic SEO link building.
3SM’s Media Relations team knows what our contacts need and want. We provide that content and the tools that help them do their job, which helps obtain impactful media placements with authoritative, credible links for our clients.
Digital PR leads to:
- Coverage in relevant, highly visible publications
- Improved brand awareness
- More links from authoritative sites
- Increased traffic and search rankings
EDU and Scholarship Link Building Service
Offering scholarships is an effective way to earn credibility and links from sites with high domain authority, such as universities, community associations, and governments. 3SM’s full-service scholarship link building service develops, administers, and promotes scholarship programs on your behalf.
We start by working closely with you to design a scholarship that is appropriate for your industry and audience. Then, our team creates a landing page and marketing materials for the scholarship, and shares them with organizations that often promote scholarships like yours.
Scholarship backlink building leads to:
- Highly valuable links from coveted .edu, .gov, and other highly authoritative domains
- Improved reputation and goodwill
- Dramatically improved search rankings
Link Reclamation, Cleanup, and Monitoring
The one thing that is constant in digital marketing is change. Websites change. Search engines change. Consumers change. Brands change.
Staying up to date can be exhausting, but failing to embrace and understand changes in your backlink profile jeopardizes your rankings and diminishes long-term success. With link reclamation, cleanup, and monitoring, 3SM helps your company cover all the bases with both proactive and reactive SEO link building tactics.
Link reclamation involves identifying and correcting issues where there are links pointing to pages on your website that are no longer live. Fixing broken internal links is another form of link reclamation. It’s common for older websites to have a lot of orphan backlinks that are no longer helping their rankings. By correcting these issues we can quickly grow your authority without having to build a single new link.
Link clean-up involves removing links that no longer provide value or disavowing spammy links that pose a threat to your domain. This process requires a thoughtful game plan to ensure you avoid cutting out the good with the bad.
Link monitoring involves taking proactive steps to minimize clean-up and reclamation in the future. Our team performs ongoing in-depth audits of anchor text distribution, internal linking, and external links to ensure nothing is happening that can hamper your websites authority or trust with the search engines. When a problem is found, we quickly remedy by disavowing links or requesting webmasters remove them.
These three link building services lead to:
- Improved authority without the cost of building additional links
- Improved search rankings due to the cleanup of low-quality links that reduce your website’s trust
- Peace of mind knowing your website will avoid future penalties cause by factors out of your control